Reloadify Warp: send your emails even faster!

Your email sending is faster. How did we do it?

We have changed our entire sending method. More and more large webshops are joining Reloadify, so we are sending more and more data by email. With this growth, we wanted only one thing: even faster sending of newsletters. In order to meet your customer needs even more: deliver newsletters at exactly the time the newsletter is scheduled.

Because how nice is it that when you have scheduled your newsletter for 09:00, your newsletter actually reaches your customer at 09:00 and not 09:10? Good news: we now have made this possible with Reloadify Warp.

How will this affect your sending and sending reputation?

So with the new Reloadify Warp, your sending goes as fast as lightning. This affects your sending, but also your sending reputation.

Imagine this: you schedule your newsletter for 7:30 pm. And you really want your entire target audience to receive your newsletter at exactly that time. To make this happen, you only have to do one thing:

• Schedule your newsletter at least 15 minutes before your sending time (earlier if possible).

Why? This has to do with our new sending method. Whereas we previously started sending your newsletter exactly at 7:30 p.m., we now do so as early as 7:15 p.m. Therefore, keep in mind that in this case your newsletter is already prepared by us at 7:15 pm. Every email is already prepared to be sent.

Please use this setting:

Think of this as a high-speed train leaving exactly at 19:30, with all passengers boarding the train at 19:15. This way it is really possible to leave at 19:30, considering you are already making preparations.

What happens if you still cancel your newsletter in this pre-planning fifteen minutes?

Do you see a small mistake in your newsletter and want to change it? Our tip: do this in time! Are you already within fifteen minutes before your newsletter is sent? Then the train, which is already moving slowly, goes on the emergency brake. We'll do everything we can to make sure your emails don't get sent after all. The faster the train moves, the more difficult this is. Therefore, unfortunately, we cannot guarantee that all your e-mails will be stopped.

Is it 7:30 p.m.? Great! Your high-speed train has left. All your thousands of e-mails are being sent simultaneously. We emphasize saying simultaneously. This is because this has some advantages, but also some disadvantages.

Advantages of sending all emails at the same time:

• All your customers receive the same newsletter at the same time, with the same information
• Your email is delivered at the exact time you had in mind, for each customer

Disadvantages of sending all emails at once:

• E-mail clients also register that you send the entire newsletter at once. Because they register that thousands of emails are sent at once over the IP address, they can register this as a spam email.
• All your customers will get your e-mail at the same time. This can cause a lot of extra traffic on your website. Your website must be able to withstand this.

We, therefore, advise all our customers to be careful with the new sending, and only use it when necessary!

When do you use Reloadify Warp?

You use Reloadify Warp only when necessary. We really recommend that you don't use this for every newsletter, since the chances of getting marked as spam are high. And you don't want that. You use Reloadify Warp only when it is necessary that all your customers should receive the same newsletter at the same time. Consider the following events:

• A product launch exactly at a specific time;
• Major marketing moments, such as Singles Day, Black Friday, or Cyber Monday;
• Another important announcement or marketing moment for you.

Weigh up for yourself whether you really want to send the specific newsletter all at once or spread it out.

When to send your newsletter?

Besides the fact that you can send your newsletter immediately, the most common way of sending out your newsletter is by setting a time schedule for newsletter sending:

So this is the sending method you use the most. By spreading out your newsletter over several hours, you ensure that:

• Your traffic on your website is spread out, which your server likes;
• Your email traffic on your IP address is spread out, which keeps you from being marked as spam.

Do you go with the "as fast as possible" option? That ensures, what the name implies, that we send your email as fast as possible (Reloadify Warp).

Do you go for the "within an hour" option? That ensures that we spread all your emails over a sending time of exactly one hour. This is great for your website and for your sending reputation.

Want more information on spread sending? Check out spreading your emails, why you (almost) always want this.