Meta offers many opportunities to show ads to the right people. Reloadify helps with this. With Meta synchronization, you link webshop data to Meta Ads. Bring data points together, reach your target group in a super-targeted way, and get more turnover from your ad budget. In this blog, seven segments you can target directly with Facebook and Instagram ads.
In Meta Ads, you have several options for building target groups. In this blog, we will explain two: approaching existing customers from your database and creating a lookalike audience. With the latter option, Meta looks for users who are similar to your existing customers. The group has a higher chance of converting than a random target group.
Reach existing customers omnichannel
With the Meta integration, synchronize segments directly from Reloadify. Directly reach all customers from the Reloadify segment on Instagram and/or Facebook. Which segments generate the easiest revenue? Below are three segments that you can acquire one-to-one.
1: Newsletter subscribers without purchase
Newsletter subscribers are a valuable audience. However, sometimes they lag behind in conversions. These users have once shown interest in your webshop. Maybe they subscribed to the newsletter to receive a discount code. Yet - so far - the purchase has failed to materialize.
In addition to e-mail, approach newsletter subscribers with ads. Encourage them to make their first purchase from you. Offers such as exclusive discounts or free shipping can win them over. Or introduce them to you further by sharing content about your webshop. What are the USPs, and what can they expect from you?
Tip: go a step further and filter on activity of newsletter subscribers without a purchase. For instance, do they open received e-mails, or not? Then customize your ad accordingly.
2: Customers without a recent purchase
Every webshop has customers who have been inactive for a while. Although they have bought from you before, their last order was some time ago. Retargeting is essential to win back this group of customers.
Use ads to lure them back to your webshop. Do not place generic products in this ad, but personalize it. Show products that match their previous purchase or remind them of an action they have missed since their last purchase.
3: Customers you risk losing
These customers haven't placed orders with you for a while and don't open emails anymore. Prevent them from forgetting you altogether. Get back in the picture with a reactivation campaign.
Sharing offers does not persuade these sleepers to come back. You have to remind them about your webshop. Share USPs in your ads and invite them to join your online community. Persuade them to read your emails again. Successful? Reward awakened sleepers with a discount code for a new order.
4: Single-purchase customers
Customers who have made only one purchase are highly likely to make a repeat purchase. So it pays to target these customers through ads.
Focus on building customer relationships by offering personalized recommendations, e.g. based on their first purchase. Encourage loyalty by offering exclusive benefits. Promise early access to new collections or special events.
5: Customers with a specific purchase
Existing customers are easy to target on social media. Take it a step further. Filter on a specific product and approach these customers for an upsell, cross-sell or repeat purchase, for example. You can go as far as you like with filtering by purchase. Set up ads for each product, or just by category.
Do you choose to encourage a repeat purchase? Then filter only customers with purchases that are just before the end of the product purchased. For example: customers who bought a bottle of body lotion 6 weeks ago. This way, you avoid showing the ad to customers who just bought the product and stay relevant.
💡 The integration of Reloadify is live. Audiences are updated every moment of the day. So you always hit the spot with retargeting ads.
Increase reach with look-a-like audiences
The world of online advertising is all about finding the right audience. And that's where lookalike audiences come in. This targeting feature of Meta provides a powerful tool to reach new potential customers who closely resemble your existing customers from custom audiences.
6: Big spenders / VIP customers
Do you have a group of customers who regularly make large purchases or are members of a loyalty program? Let Meta look for similar users. Chances are, they also tend to spend a lot. This gives you the opportunity to attract more valuable customers.
Tip: let social proof win over the doubters. Add product reviews to your ad and convince potential big spenders.
7: Brand loyal customers
Customers who are already familiar with your brand and return to your shop regularly are a valuable target group. By using brand loyal customers as the basis for a similar audience, you reach users with similar interests. You invest in similar loyalty with these potential customers.
Brand loyal customers can be interpreted in two ways:
- Customers who always buy the same brand.
- Customers who regularly order from your webshop. In this case, your webshop is the brand they are loyal to.
Do you opt for the first interpretation? Then you share ads of the respective brand. Would you rather make the identical users fans of your shop as a brand? Share your USPs in the ad, for example.
Save time and generate more revenue with Meta Ads
Thanks to Reloadify's Meta Ads integration, you generate more sales with your ads. Reach existing customers or tap into a new audience. You reach specific target groups, without it being complicated or time-consuming.
Tip: Need help setting up your ads? Get inspiration from Cialdini's influencing principles. These ways of influencing are not only suitable for e-mails, but also for ads.
Want to know more about Reloadify? Request a demo or try it yourself.
